If you don’t read Yes!: 50 Scientifically Proven Ways to be Persuasive, By Robert Cialdini, you are doing yourself and your organization a huge disservice.
This awesome book, by the best-selling author of Influence, is a quick read with many, many tips on how to improve your relationship and your ability to influence those you are with. While the word “influence” can often connote tricking someone or taking advantage of them, it is not the case with this book. All of us, no matter what business we are in, are always selling something. Even if it’s ourselves, we are selling our credibility, our time, our service, or even merely our ability to get things done.
This book gives you 50 tips on how to be more persuasive. The best part about this book, though, is that each of the 50 chapters, one covering each tip, is no more than five pages long. And each tip is written with a little wit, entertainment, and in an easy to read style. This means you can pick up and read a single tip, even when you only have a few minutes. More importantly though, each chapter gives specific examples on how and when to use each tip. There are many, many other books on improving sales, finding common ground with people you work with or your customers, or even Getting To Yes!, but I don’t think that there’s a single book that packs so much information that you can start using today, and use every day, and that can be read so easily and quickly.
I hope you pick up the book. If you don’t, someone else will and they will have a leg up on you.
If you’ve already read this book, let me know what your favorite part is. What the best tip you know of to be persuasive? Give me a call at 248-455-6500 or email me at firstname.lastname@example.org